- Kenangan launches affordable ‘Satu’ coffee chain targeting wider Indonesian market.
- Offers franchising opportunities to expand hyperlocal reach.
- Challenges emerging rivals like Jago Coffee in heated competition.
The coffee conquerers’ latest jolt
Indonesia’s caffeinated titan, Kenangan Brands, is shaking up the market with ‘Satu Kenangan’ – an affordably priced coffee chain designed to court a broader customer base.
The ambitious firm is extending an enticing offer – become a Satu Kenangan franchisee, brewing your own success as you steer operations.
While Kopi Kenangan, the group’s flagship brand, forays into overseas territories like Singapore and Malaysia, Satu Kenangan is laser-focused on conquering the hyperlocal Indonesian market.
Hyper(local) ambitions
Lofty goals indeed for the $1 billion+ valuation startup – Kopi Kenangan envisions a staggering 1,800 global outposts by 2026, having already amassed a whopping $240 million in funding firepower.
The caffeinated clash heats up, as Satu Kenangan vies for supremacy against upstarts like Jago Coffee – the mobile cafe recently fueled by $6 million in fresh investments.
Satu Kenangan could be the espresso-fueled disruption Indonesia’s coffee landscape didn’t see coming. Cue the jitters for competitors?
To read original article: https://www.techinasia.com/kenangan-brands-launches-a-new-affordable-coffee-brand
