- Jago Coffee, a “mobile cafe” startup, secured $6M Series A funding.
- It operates electric coffee carts across Jakarta, catering to budget-conscious consumers.
- Funds to drive 50% expansion in Jakarta by 2024 through tech upgrades.
The Indonesian coffee industry has bounced back, witnessing players like Fore Coffee and Kopi Kenangan expanding regionally, while JumpStart Coffee secured funding last year.
Joining this caffeinated wave is Jago Coffee, a “mobile cafe” company securing US$6 million in a Series A investment.
Caffeinated crusaders on wheels
Founded in 2020, Jago Coffee operates a fleet of fully-electric coffee carts roaming Jakarta’s streets.
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Customers can locate nearby carts via the Jago app, order directly, or have their brews delivered within 15 minutes, catering to budget-conscious coffee enthusiasts.
Indulgence Balancing affordability and quality, Jago Coffee claims consistent profitability and a 13x growth surge in 2023.
Spreading caffeinated joy across Jakarta
The co-founders – Yoshua Tanu (ex-Common Grounds), Christopher Oentojo (ex-Gojek), and Daniel Sidik (ex-Reddog) – have brewed a winning formula.
The fresh funds will fuel Jago Coffee’s ambitious plans to expand from its current 7% Jakarta coverage to a whopping 50% by 2024.
Upgrades to geospatial machine learning models, cart hardware, and depot infrastructure are on the menu for efficient growth.
To read the original article: https://www.techinasia.com/jago-secures-6m-expand-coffee-cart-spread-indonesia
