- Indonesian quick commerce firm Dropezy has become poultry supplier Sekilo amid delivery struggles.
- Sekilo sells chicken and proteins on Java island to food SMEs and restaurants from 25 kilos to 10 tons.
- CEO Chandni Chainani cited soaring demand, low wastage, and wide margins as factors in the unusual pivot.
After closing its dark stores, former Indonesian quick commerce startup Dropezy has made an unusual pivot – reinventing itself as poultry processor and distributor Sekilo.
Shifting to Poultry
With profitable unit economics eluding many rapid delivery firms, Dropezy is shifting to bring digitalization and supply chain infrastructure to Indonesia’s highly fragmented B2B poultry landscape.
Now known as Sekilo, the company sources chicken and other proteins across Java island to sell to food SMEs, hotels, restaurants, caterers, and grocery startups. It accepts orders from 25 kilos to 10 tons, also enabling customization.
Vast Potential in Protein
CEO Chandni Chainani said examining internal data exposed the “vast potential” in protein, including low wastage, long shelf life, soaring demand, and wide margins.
Sekilo may offer buy now, pay later financing through fintech partners.
The pivot comes as B2B e-commerce faces headwinds globally. However, opportunities have attracted companies like poultry provider Pitik, which grew 20X in October 2022.
Sekilo had raised $2.5 million pre-Series A as Dropezy.
