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Reading: Hegen’s Journey: From Breastfeeding Struggles to Global Success
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CultureStartups

Hegen’s Journey: From Breastfeeding Struggles to Global Success

Rary Maharani
Last updated: June 7, 2024 3:03 am
Rary Maharani
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1 Min Read
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  • Hegen’s founder, Yvon Bock, created innovative breastfeeding products.
  • Hegen’s unique “sqround” bottles and educational efforts led to global success.
  • The company prioritizes to empower 100 million moms worldwide.

Contents
Mommy knows bestGoing global and protecting the goods

Mommy knows best

Yvon Bock, a mother of four, knew the challenges of breastfeeding all too well.

Determined to make it easier, she set out to create innovative products that would simplify the process.

In 2011, Hegen’s unique bottle design was leaked, and a competitor released a similar product first.

Undeterred, they conceptualized the square-round (sqround) bottle – ergonomic, practical, and perfect for one-handed parents.

Going global and protecting the goods

Hegen’s products initially struggled due to their unique design and higher price. But Yvon and her team persevered, educating customers about the benefits of their sqround bottles and offering tips and inspiring stories on their website.

Hegen’s international success stems from finding perfect partners who align with their mission. Intellectual property protection has been a key focus, ensuring the safety and integrity of their brand.

Today, Yvon continues to work towards empowering 100 million moms worldwide.

TAGGED:div5

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