- YouTube extends Shorts to three minutes
- New features include templates and a trends page
- The platform aims to rival TikTok’s dominance in short-form video content
Longer Shorts? You Bet!
YouTube is upping its short-form video game by extending Shorts to three minutes. This move puts the platform in direct competition TikTok, which already allows for longer videos. The update also includes a redesigned player, making creator content more prominent by streamlining the interface.
Remixing the Recipe
Taking a page from TikTok’s viral playbook, YouTube is introducing templates for Shorts. Users can now easily jump on trends by remixing existing content.
A new trends page on mobile will help users discover popular content in their country, offering a localized twist on viral sensations.
Customizing the Feed
YouTube isn’t forgetting about viewer preferences. A new option allows users to temporarily reduce the number of Shorts in their feed.
The platform is also teasing an AI-powered feature that will let creators change video backgrounds or create stand-alone clips using Google DeepMind’s Veo model.
