- Twitch rolls out new TikTok-inspired discovery feed to all users.
- Feature aims to help viewers uncover fresh content and streamers.
- Feed showcases bite-sized clips and live snippets tailored by engagement algorithms.
Twitch is officially rolling out its new TikTok-like discovery feed to all users this week.
The highly anticipated feature, initially tested in August 2023, aims to help viewers uncover fresh content and streamers through bite-sized clips and live snippets.
Keeping up with the short-form craze
Joining the ranks of Instagram, YouTube, and Snapchat, Twitch’s move embraces the short-form video trend sparked by TikTok’s meteoric rise.
The feed features two tabs: “Live” for streaming previews and “Clips” for top streamer moments.
Long-awaited by creators, the discovery feed promises to be a game-changer for small and medium streamers seeking new audiences.
Algorithmic appetite for engagement
By showcasing their content, even when offline, the feed opens doors to potential followers and growth.
To personalize the experience, viewers can simply thumbs-up or thumbs-down livestreams and clips, training Twitch’s algorithm to serve more of what they crave.
All eligible streams and clips adhering to guidelines automatically enter the feed.
