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FAANGSocial Media

Threads Celebrates First Birthday with Impressive User Growth

Nicole Kristine Jovero
Last updated: July 15, 2024 12:14 am
Nicole Kristine Jovero
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  • Threads hits 175 million users.
  • Text-only posts dominate the platform.
  • Meta’s Twitter rival evolves, avoiding political content.

Contents
Text reigns supreme in the Thread-verseThreads takes on X

Meta’s Twitter alternative, Threads, is approaching its first anniversary on July 3rd, boasting over 175 million monthly active users.

This milestone, announced by Mark Zuckerberg, represents a significant increase from the 150 million users reported in April.

Text reigns supreme in the Thread-verse

Contrary to expectations, Threads users are primarily drawn to text content. A whopping 63% of all posts are text-only, though one in four posts still includes at least one image.

The platform has also seen the creation of over 50 million Tags, #PhotographyThreads, #BookThreads, and #GymThreads being the most popular.

Threads takes on X

Despite its impressive growth, Threads still trails behind X (formerly Twitter), which claims 600 million monthly active users.

However, Threads continues to evolve, introducing features like a web app, trending topics, and an edit button.

Unlike X, Threads is steering clear of political discourse, focusing instead on creating a unique social media experience.

TAGGED:div5

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