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Reading: Singapore’s Parenting Platform Supermom Bags $6M to Power Regional Growth
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Singapore’s Parenting Platform Supermom Bags $6M to Power Regional Growth

Rary Maharani
Last updated: October 30, 2024 10:47 pm
Rary Maharani
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  • Supermom raises $6M to expand its parenting network
  • The platform connects 20M parents through social communities
  • Major brands use Supermom’s data to reach Southeast Asian families

Contents
The Parent Network That Brands LoveBuilding a Data EmpireRegional Domination on the Horizon

The Parent Network That Brands Love

Southeast Asian parenting platform Supermom has secured SG$8 million ($6.01M) in Series A funding, spearheaded by Qualgro and backed by AC Ventures.

The Singapore-based company connects 20 million parents across 1,000+ social communities, offering brands valuable consumer insights and first-party data.

Building a Data Empire

The fresh capital will supercharge Supermom’s data capabilities and fuel its expansion throughout Southeast Asia.

The platform currently serves over 200 global consumer brands, including heavyweights like Kimberly Clark and Procter & Gamble, helping them tap into the region’s growing parent demographic.

Regional Domination on the Horizon

Operating across Singapore, Indonesia, Malaysia, Thailand, Vietnam, and China, Supermom plans to strengthen its position through enhanced AI tools and strategic talent acquisition.

The company aims to become Southeast Asia’s leading consumer data powerhouse in the parenting space.

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