- Reddit’s traffic surges 39% year-over-year, outpacing other social media platforms.
- Google’s prioritization of helpful content drives Reddit’s growth through organic search traffic.
- Reasons include valuable user-generated content, convoluted Google results, and potential SEO tactics.
Reddit’s traffic has experienced a remarkable surge in recent months, largely due to its increased visibility in Google search results.
Reddit’s on fire, while others perspire
The prioritization of “helpful content,” such as forum posts, by Google has played a significant role in this growth.
According to Similarweb, a data-analytics firm, Reddit’s traffic soared by an impressive 39% year-over-year in May, outpacing other social media companies that saw only moderate increases or even decreases.
The primary driver of this surge appears to be organic search traffic from Google, which accounted for 1.3 billion visits in April, compared to 834.5 million direct visits.
Redditors, spammers, and SEO, oh my!
The reasons behind this phenomenon are multifaceted. Some argue that Reddit’s wealth of user-generated content makes it a highly valuable information source.
Others suggest that Google’s search results have become so convoluted that users are resorting to narrowing their queries to Reddit’s archives.
There is also the possibility of shady SEO tactics being employed by spamming smaller subreddits with affiliate links.
Regardless of the cause, one thing is clear: Reddit has become a force to be reckoned with in the world of online traffic.
