- Singapore startup Yolk.fm raises $1.25M for text-free social app.
- Users share images and react with AI-generated stickers of themselves.
- Ex-Googlers behind it aim to make the app feel like a toy.
Singapore startup Yolk.fm has raised $1.25 million in pre-seed funding for its unique text-free social app. Instead of typing posts, users share images and react with AI-generated animated stickers of themselves.
Pivoting to playfulness
The app comes from ex-Googlers previously behind the restaurant recommendation app Drigmo. After noticing a glitch in creating live face stickers, they pivoted to building an app around the format.
Beyond posting and reacting, Yolk lets users collect sticker reactions in a “profile fidget spinner.”
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The future for Yolk?
Initially, Yolk considered adding text chat, but ultimately dropped the idea to keep things focused on visual expression. The founders want the app to feel like a toy.
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At 3 people, for now, they plan to grow steadily as they test marketing and build on the $1.25 million raise. Yolk’s creative twist gives it viral potential in the crowded social space. The team hopes sticking to stickers will help the text-free app find its niche.
To read the original article in its entirety: https://www.techinasia.com/drigmo-founders-cook-social-media-platform-words
