- Musk courts Trump’s return to Twitter.
- Truth Social deal keeps Trump away.
- $4 billion stake outweighs Twitter’s potential benefits.
The $45 million tweet that never was
Despite Elon Musk’s best efforts, including a full endorsement and a reported $45 million monthly pledge to a Trump-focused super PAC, the former president remains conspicuously absent from Twitter (now X).
Musk’s grand gesture of reinstating Trump’s account in 2022 has yet to bear fruit, leaving the platform without its once-prolific tweeter-in-chief.
Truth Social keeps Trump in check
Trump’s silence on Twitter isn’t without reason. His deal Truth Social mandates a six-hour exclusivity period for his posts before they can appear elsewhere.
This agreement, coupled Trump’s significant stake in the platform’s parent company, seems to be keeping him loyal to his own social media venture.
The allure of Trump’s 60% ownership in Trump Media & Technology Group, now valued at approximately $4 billion, appears to outweigh any temptation to return to Twitter.
Despite the potential boost his presence could provide to X’s engagement metrics, Trump’s financial interests have so far trumped Musk’s overtures, creating an intriguing standoff in the social media landscape.
