- LinkedIn is expanding into gaming to increase user engagement.
- The platform’s gaming push will leverage Microsoft’s expertise as LinkedIn’s parent company.
- The move signals LinkedIn’s efforts to diversify beyond its core networking.
LinkedIn, the Microsoft-owned professional networking platform, is making a foray into the world of gaming in a bid to increase user engagement and time spent on the platform.
The company is developing a new games experience, tapping into the recent surge of popularity in puzzle-based casual games.
Tapping into puzzle-mania
Three early game titles in development include “Queens,” “Inference,” and “Crossclimb.” The platform aims to organize player scores based on users’ places of work, allowing companies to be “ranked” by their employees’ performance.
This unique approach is designed to foster a sense of community and spark professional conversations among users.
Aiming to diversify experience
The move comes as LinkedIn seeks to diversify its offerings beyond its core networking and recruitment functions.
As a Microsoft-owned gaming giant, the parent company’s expertise in the gaming industry may provide valuable insights and resources to support LinkedIn’s foray into this new domain.
While details on the extent of Microsoft’s involvement remain unclear, the platform’s spokesperson has confirmed the ongoing development of the gaming features.
However, a launch date has not yet been announced.
