Tiktok Faces Employee Concerns Over Lowered Performance Ratings Amid Layoff Speculations
TikTok has caused concern among its employees by directing managers to give lower performance ratings during reviews.
This has raised fears of potential layoffs or reduced compensation among the workforce.
TikTok claims it aims to maintain fair performance distribution among its 130,000+ global employees, though the extent of the impact on employees remains unclear.
Meta’s Past Precedent Echoed by Tiktok: Lowered Staff Ratings Signal Possible Workforce Changes
Drawing a parallel with its parent company ByteDance, Tiktok has implemented a strategy of lowered performance reviews, reminiscent of a situation that preceded Meta’s announcement of layoffs impacting 10,000 employees.
Furthermore, ByteDance, the parent company of Tiktok, has opted to apply the same strategy to its workplace communication app, Lark.
ByteDance extends approach to Tiktok
ByteDance, the parent company of Tiktok, extends its approach to lowered performance ratings to Lark, its workplace communication app, while Tiktok grapples with regulatory hurdles and the recent closure of its Tiktok Shop services in Indonesia, impacting its revenue growth.
These changes come in the wake of Tiktok’s struggles with revenue growth due to an increasingly stringent regulatory environment.
The company’s commerce arm, Tiktok Shop, has faced heightened scrutiny in Indonesia, leading Tiktok to officially terminate its services in the country earlier this month, further compounding its challenges in the global market.
