- Hinge CEO Justin McLeod says dating app burnout stems from overload and lack of responses.
- An imbalance where popular profiles get excessive likes fuels fatigue on both ends.
- Hinge wants to use AI matching to enable more equitable engagement across users.
Resolving dating app fatigue
Hinge CEO Justin McLeod states that dating app fatigue stems from two key pain points. In a recent interview, he highlighted feelings of overload and lack of responses as primary frustrations among users.
McLeod noted an imbalance where a slim top tier of the most popular profiles receives a disproportionate share of likes compared to average members.
This dynamic fuels burnout on both ends – some grapple with decision paralysis while others experience little activity.
Match group’s AI deep dive
Hinge aims to leverage AI matching to refine compatibility and ensure more equitable engagement.
Drawing on various metrics like detailed user traits and post-date surveys, machine learning can facilitate connections that may otherwise never occur.
Parent company Match Group also sees promise in AI across its portfolio of dating brands. Technology may help counter fatigue through intelligent targeting at scale.
Narrowing the engagement gap with algorithms presents attractive returns if done responsibly.
