- Facebook paid creators $2 billion in 2024
- They launched a new monetization hub
- Open enrollment for the hub begins next year
Show Me the Money
Facebook has announced a staggering $2 billion payout to content creators in 2024.
This massive investment comes alongside the launch of their new Facebook Content Monetization hub, streamlining the process for creators to earn from various content types including Reels, long-form videos, photos, and text posts.
Cashing In on Clicks
The social media giant reports an impressive 80% growth in payouts for Reels and short videos. Since 2017, Facebook has distributed over $2 billion to more than 4 million creators through its monetization programs. The new hub consolidates three key revenue streams: in-stream ads, Ads on Reels, and performance bonuses.
The Future of Facebook Funding
Starting this week, Facebook will invite 1 million creators to beta test the Content Monetization hub. An open enrollment system is planned for 2025, potentially revolutionizing how creators engage the platform.
Despite facing competition from YouTube’s $70 billion creator payouts, Facebook’s renewed focus on creator support could reshape the digital content landscape.
