- Creators turn to long-form content to build stronger audience connections.
- Long-form content fosters community and allows creators to control their content.
- Diversifying content formats attracts brand sponsorships and offers various monetization options.
Beauty influencer Freshlengths, who started her career as a blogger, is part of a growing group of creators turning to long-form content like blogs, newsletters, and essays to foster meaningful connections with their audiences.
Faced with the uncertainty and constant changes in social media algorithms, creators are seeking stable spaces where they can control their content and avoid pandering to platform demands.
Long-form content fosters community
As short-form videos dominate social media, creators find it challenging to build and maintain strong connections with their audiences.
Long-form content, including written pieces, podcasts, and community platforms like Patreon, allows creators to slow down their relationship with their audiences and build stronger connections.
Fashion creator Emma Brooks, for example, shares her thoughts on books through written reviews and an upcoming Instagram broadcast channel, appreciating the substance and fulfillment that comes from engaging in conversations with her followers.
Diversifying attracting brand sponsorships
Creators view being multi-format as a wise business move, especially in light of potential platform bans or changes. Long-form content offers various monetization options, such as paid newsletter subscriptions, sponsored content, banner ads, and affiliate links.
Sponsored content on blogs and newsletters can be particularly attractive for brands, as it often reaches a more dedicated and engaged audience compared to social platforms.
By diversifying their content formats and income streams, creators can build a more resilient and sustainable career in the ever-changing digital landscape.
