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Social MediaStrategy

Casey Rickey Questions LinkedIn’s Posting Frequency Advice

Casey Rickey
Last updated: February 23, 2024 3:27 am
Casey Rickey
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2 Min Read
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Casey is the Cofounder of Good Mvmt, which gives anyone the ability to create, learn, earn, & giveback through our platform/marketplace. 
He is also the CEO of Greekify, which specializes in high quality custom goods and apparel for college Greek Life organizations. 
Guest Author: Casey Rickey

“How often should I post on LinkedIn?”

Most people will say, “NO MORE than 1x per day.”

But I’m starting to question that advice.

Here’s why:

Gary Vaynerchuk and Steven Bartlett (who both know a thing or two about social media), post 4-5x PER day on LinkedIn.

They also both post a TON of video, which many “experts” also advise against.

Now, obviously most of us can’t post 4+ times per day, even if we wanted.

(both of them have huge teams to afford that output).

But the point I’m getting at is this…

LinkedIn “advice” can get incredibly noisy.

The “experts” on here, probably aren’t as expert as you think.

You know who are experts?

People like Gary Vee and Steven Bartlett.

Both have massive teams of super smart people, solely focused on their social media presences.

And if you pay attention, they’re usually doing exactly the opposite from what the so-called “experts,” are advising you.

Experiment for yourself, and always take everyones advice (including my own), with a grain of salt.

_______

P.S. In your opinion, what’s the optimal amount of posts? Is more than 1 per day too much? Lmk ↓

#linkedin#socialmedia#content

TAGGED:div5

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