- 17LIVE acquires Japanese VTuber company
- Expands digital entertainment portfolio
- Targets global virtual performance market
Streaming Giant Expands Digital Performer Horizons
17LIVE Group Limited, a Singapore Exchange-listed livestreaming platform, has acquired mikai Inc., a prominent Japanese entertainment startup specializing in VTuber production.
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The strategic purchase bolsters the company’s virtual influencer ecosystem, positioning 17LIVE to capitalize on the rapidly growing digital entertainment market.
Powering Up Virtual Artist Potential
The acquisition introduces Re:AcT, mikai’s VTuber agency featuring popular virtual artists like Leona Shishigami and Kyo Hanabasami, into 17LIVE’s portfolio.
By integrating mikai’s robust brand and talent discovery infrastructure, the company aims to amplify virtual performer visibility and engagement across global platforms.
A Vision for Digital Performance Innovation
CEO Jiang Honghui emphasized the move’s significance, describing it crucial for implementing their “Platform + IP” strategy. Leveraging mikai’s expertise and 17LIVE’s livestreaming technology, the company seeks to transform digital entertainment by creating unique virtual performer experiences and unlocking innovative revenue streams.
