Gagan is the CEO of Wows Global, a matchmaking platform for startups and investors in Asia.
Previously he was a board member and Group CFO of Deliveree, one of the fastest growing on-demand logistics companies in SEA.
Guest Author: Gagan Singh
In ASEAN’s diverse markets, offering only Software as a Service (SaaS) often falls short.
Combining SaaS with high-quality services, or adopting a SaaS+ Service model, is crucial for growth and success in the region.
1. Diverse Market Needs:
ASEAN’s varied economic, cultural, and technological landscapes require more than a one-size-fits-all SaaS solution.
Tailored services alongside software can address local needs, providing customized solutions that resonate with different markets.
2. Building Trust and Relationships:
Business relationships in ASEAN often hinge on trust and personal connections.
Adding a service component allows companies to establish deeper client relationships, offering hands-on support that builds credibility and long-term partnerships.
3. Complex Implementation:
SaaS implementation can be challenging, particularly for businesses with limited tech infrastructure.
Service support like onboarding, training, and ongoing assistance ensures smooth adoption and maximizes software value, reducing churn and increasing satisfaction.
4. Value-Added Offerings:
Bundling SaaS with services like data analysis or consulting differentiates businesses, justifies premium pricing, and creates additional revenue streams.
5.Navigating Regulatory Environments:
With varying regulatory landscapes across ASEAN, a SaaS+ Service model provides localized expertise and compliance support, ensuring solutions are effective and legally sound.
Examples of SaaS+ Service Success in ASEAN:
1. Deliveree On-Demand Logistics (Southeast Asia):
Deliveree combines its SaaS platform for on-demand logistics with comprehensive services like driver training and management, bespoke process mapping and route optimization, helping businesses manage logistics effectively.
2. Lazada:
Lazada enhances its e-commerce platform with seller training, logistics support, and marketing solutions, fostering long-term loyalty.
3. Fiuu (formerly Razer Merchant Services)
Fiuu Fintech pairs SaaS solutions for digital payments with consulting services to ensure seamless integration and compliance.
In ASEAN, embracing the SaaS+ Service model is essential for businesses to thrive, enhancing customer experience and building lasting relationships.
#SaaS #ASEAN #BusinessGrowth #SaaSPlusService #MarketStrategy
