- Spotify launches in-house creative agency, Creative Lab, for custom marketing campaigns.
- The company also develops “Quick Audio,” a generative AI tool for ad scripts and voiceovers.
- Rockstar Energy Drink and Aperol are among Creative Lab’s first clients.
Spotify’s jumping into the ad game with a shiny new in-house creative agency called Creative Lab.
This dream team is ready to whip up bespoke marketing campaigns that’ll have brands grooving to their own beat.
615 million ears, all yours
From snazzy video and audio ads to immersive in-app experiences and interactive formats, Creative Lab’s got the secret sauce to make each client’s campaign a chart-topper. With Creative Lab in the mix, marketers have hit the jackpot.
Imagine having your brand’s message pumped into the eardrums of Spotify’s massive 615 million-strong listener base. It’s like having a backstage pass to the world’s biggest gig, and Creative Lab is your VIP escort.
AI Voiceovers coming in hot
Spotify’s not just playing around with creative campaigns; they’re also diving headfirst into the generative AI pool.
Their new “Quick Audio” tool is set to make waves, letting brands whip up scripts and voiceovers faster than you can say “AI-powered audio ads.” Get ready to hear some silky-smooth, robot-generated voices in your Spotify Ads Managers soon.
Creative Lab’s already making noise, teaming up with the likes of Rockstar Energy Drink to drop the “Press Play” livestreamed concert series.
British rap sensation Stormzy’s already rocked the virtual stage, and with Aperol joining the party, Spotify’s Creative Lab is just getting started on its mission to redefine audio advertising, one banger at a time.
