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SaaSStartups

Japanese Martech Startup Micoworks Raises $24.5M

Archy Ehan
Last updated: February 12, 2024 1:43 pm
Archy Ehan
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  • Japanese martech startup Micoworks raised $24.5 million to power brand engagement via Line messaging.
  • Its tools now serve over 1,000 brands with strong retention.
  • New funds further regional expansion where Line dominates consumer messaging.

Contents
Funding successMicoworks achievementsExpansion plans

Funding success

Micoworks, a Japanese marketing technology firm powering brand engagement via Line’s dominant messaging platform, has secured a $24.5 million Series B funding round.

Temasek-backed VC firm Vertex Growth led the investment. Other participating investors include Jafco Group, Mitsubishi UFJ Capital, and SMBC Venture Capital.

Micoworks achievements

Founded in 2017, Micoworks offers tools that enable companies to interact with customers online through chatbots, analytics, loyalty programs, and more. Its products now serve over 1,000 brands while maintaining strong user retention.

Expansion plans

Micoworks will leverage the capital influx to enrich product capabilities, build organizational capacity, and expand into additional Asian markets with high-line penetration, such as Taiwan and Thailand.

As messaging apps become hubs for consumer interactions, Micoworks’ specialized focus helps businesses strengthen relationships with Line’s over 100 million monthly active users in its home country.

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