- Newsletter platform Substack launches direct messaging feature.
- Messaging functionality mirrors social networks.
- DMs allow for strengthening writer-reader relationships, though users can disable the feature.
Substack direct messaging
Newsletter platform Substack has introduced direct messaging, allowing users to have private conversations.
The new DMs feature, accessible in the Substack app and website, mirrors similar functionality on social networks like Twitter.
The messaging launch follows Substack’s recent addition of user follows and a Notes feature reminiscent of Twitter.
Substack’s transformation
While known for newsletters, Substack has slowly transformed into more of a social network over the past year.
According to Substack, many users requested DMs. However, some may prefer disabling the feature, wanting to avoid direct contact.
Users can turn off DMs in their account settings.
Substack hopes DMs will strengthen writer-reader relationships. Writers can add “Send a message” buttons to encourage readers to reach out.
This enables collecting questions or tips directly from their audience.