- Sqreem Technologies acquires Melbourne advertising firm Trade Indy.
- The acquisition strengthens Sqreem’s AI-driven marketing solutions for agencies and brands.
- Sqreem and Trade Indy aim to expand their global reach through the deal.
Sqreem Technologies, a Singapore-based digital behavior analysis company, has acquired Trade Indy, a Melbourne advertising firm.
The acquisition aims to strengthen Sqreem’s AI-driven audience targeting and insights capabilities for agencies and brands, optimizing campaign effectiveness, enhancing digital consumer engagement, and ensuring greater transparency in advertising expenditures.
Bringing global presence
Founded in 2014, Trade Indy is a team of 28 professionals that assist companies in planning, executing, and optimizing multichannel digital marketing campaigns.
Trade Indy has a presence in Southeast Asia, the Middle East, and North America, in addition to Australia. Both Sqreem and Trade Indy view the acquisition as a means to expedite client expansion and expand their global reach.
Focus on the AI sector
Sqreem, founded in 2006, provides B2B solutions using AI to analyze digital behavior, catering to enterprises in advertising and various commercial fields.
The company also specializes in healthcare data analysis, having launched a COVID-19 data-tracking tool in the Philippines during the height of the pandemic to help hospitals and policymakers make more informed decisions.
Sqreem’s latest acquisition and AI ambitions align with the Singapore government’s growing focus on the AI sector, which includes plans to invest over US$740 million to boost local AI talent and build AI centers.
To read the original article in its entirety: https://www.techinasia.com/sqreem-and-trade-indy-join-forces-to-drive-australian-ai-innovation
