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Reading: Netflix Revamps Infamous ‘Keeper Test’ in Latest Culture Memo Update
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Netflix Revamps Infamous ‘Keeper Test’ in Latest Culture Memo Update

Nicole Kristine Jovero
Last updated: July 2, 2024 2:18 am
Nicole Kristine Jovero
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  • Netflix updates culture memo, revising controversial “keeper test.” 
  • Revised test emphasizes fighting to retain valuable employees and open communication.
  • Update aims to dispel harsh workplace misconceptions.

Contents
Out with the old, in with the newAddressing Netflix’s softer side

Out with the old, in with the new

Netflix has given its well-known culture memo a facelift, including a tweak to the controversial “keeper test” used by managers to determine whether an employee should be fired.

The updated test now asks, “If X wanted to leave, would I fight to keep them?” or, “Knowing everything I know today, would I hire X again?” If the answer is no, the memo suggests parting ways.

Acknowledging that the keeper test can sound intimidating, Netflix added a disclaimer encouraging open communication between employees and managers to avoid surprises.

The company also emphasized that managers evaluate team members based on their entire record, not just their missteps or unsuccessful bets.

Addressing Netflix’s softer side

The updated memo, now a concise five pages, is the result of a 12-month process that included 1,500 comments from employees.

Co-CEO Greg Peters stated that the revisions aim to articulate Netflix’s practices better and dispel misconceptions about the company being a harsh or cutthroat workplace.

The latest version also introduces a new section called “People Over Process,” which emphasizes hiring responsible individuals who thrive on openness and freedom.

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