- Substack’s chat boosting creator-fan connections, paid subscriptions.
- MacNaughton’s DrawTogether newsletter saw subscriber surge through community building.
- Exclusive features like chats help solidify subscriber loyalty.
The conversation catalyst
For creators like artist Wendy MacNaughton, Substack’s community chat feature has been a game-changer.
Her DrawTogether newsletter, boasting over 57,000 subscribers, has seen its paid subscriber base more than double since introducing chat.
MacNaughton’s success lies in fostering a true sense of community through chat. Paying subscribers can directly message her, share artwork, and engage with fellow creatives.
“People are looking to get back in touch with their creativity,” she says, “and the chat created that opportunity.”
Exclusivity breeds loyalty
Leading platforms like Substack are betting big on closed, exclusive spaces to deepen creator-audience connections.
From sharing video snippets to soliciting feedback, Substack’s chat enables creators to offer unique experiences, solidifying subscriber loyalty and retention.
