The merger of Tech in Asia with SPH Media
Tech in Asia, a highly regarded media platform in the Asian tech industry, has embarked on an exciting merger with SPH Media.
The future of digital journalism has never looked more promising. The essence of enduring commitment to quality journalism, and how this collaboration promises to redefine the media landscape.
The recent interview of the Editor-in-Chief, Terrence Lee, offers a glimpse into the editor’s motivation for covering startups and their deep-rooted passion for underdogs who disrupt the status quo.
Building Brands for the vibrant eras: A clear-cut decision
The company’s natural evolution led to the pursuit of a new business model. As Tech in Asia’s merger with SPH Media, Singapore’s largest news publisher, signifies a pivotal moment business.
The plan to maintain core values, collaborate with The Business Times, and stay agile in the ever-evolving media landscape. This is the dawn of a vibrant era for journalism in Singapore, Terrence Lee explained.
Terence also highlighted that the company underwent a substantial period to implement new writing standards and to train journalists in investigative reporting and in-depth analysis.
He remarked, “It was a gradual journey, and we made progress every day, but it did take us quite a few years to reach that point.”
The Next Chapter: Tech in Asia for a Brighter Future in Journalism
Although page views and engagement continue to hold significance for Tech in Asia, the platform has transitioned its emphasis from catering to a broad audience to tailoring content to meet the specific needs of its target readership.
Consequently, Tech in Asia now prioritizes engaging a particular audience rather than any general reader.
