Startup plans global expansion leveraging technologies for metaverse
• Chinese AR startup Rokid reached $1B valuation after $112M funding round led by gaming firm NetDragon.
• Rokid will leverage fresh capital to expand global operations and core technologies like AR glasses that serve metaverse.
• NetDragon cited Rokid’s innovations in immersive interactions as laying groundwork for emerging metaverse landscape.
A $112M Leap to Unicorn Prestige
Chinese augmented reality (AR) startup Rokid has raised $112 million in a new funding round, valuing the company at $1 billion, crossing the threshold to become China’s latest tech “unicorn.”
Rokid will leverage the fresh capital to grow its overseas operations and core technologies like AR glasses and software that serve as building blocks for the metaverse.
Innovation Boost
Gaming firm NetDragon led the funding as a new strategic investor and partner, injecting $20 million into Rokid alongside a 5-year alliance to create advanced user experiences for education and entertainment.
NetDragon cited Rokid’s innovations as laying the groundwork for more immersive interactions in the emerging metaverse landscape.
Rokid’s Funding Breakthrough
Founded in 2014, Rokid has now raised nearly $200 million to date as it rolls out products enabling blended virtual and physical environments.
With NetDragon’s partnership and global footprint, Rokid aims to accelerate metaverse applications for its AR technologies.
The two companies will explore opportunities to enhance gaming and learning through heightened senses of presence unique to augmented worlds.
