- Nazara Technologies has committed $100M to expand its global gaming presence over two years.
- The Mumbai-listed firm plans to focus on strategic M&A, targeting established IPs and studios.
- Nazara aims to continue its successful “acquire and scale” strategy in India and North America.
Strategic M&A
Focus India-based gaming and media company Nazara Technologies Limited has announced a $100 million commitment to expand its presence in the global gaming market over the next two years.
The Mumbai-listed firm, known for publishing the mobile game series World Cricket Championship, plans to focus on strategic mergers and acquisitions, targeting established gaming intellectual properties and studios.
“Acquire and Scale” Strategy
Nazara CEO Nitish Mittersain emphasized the company’s intention to continue its successful “acquire and scale” strategy, which it has applied in past acquisitions such as esports company Nodwin Gaming, sports media platform Sportskeeda, and Paper Boat Apps, the creator of edtech app Kiddopia.
The company is particularly interested in investing in and acquiring gaming studios globally, focusing on India’s 500 million gamers and the large North American market.
The announcement follows Nazara’s $90 million fundraise through a preferential allotment of shares. The company’s expansion plans align with the global gaming industry’s projected growth, which is expected to reach $321 billion by 2026, according to a PricewaterhouseCoopers report.
Nazara, which has raised $253 million in disclosed funding, also launched a game publishing arm late last year. At the time of writing, the company’s market capitalization stands at 48.3 billion rupees ($583 million).
To read the original article: https://www.techinasia.com/indiabased-gaming-giant-nazara-earmarks-100-global-expansion
