- Uber Eats launches a TikTok-style video feed in select cities.
- The feature aims to showcase restaurant dishes and inspire users to try new food.
- Early data suggests increased user confidence in trying new dishes.
Uber Eats recently launched a short-form video feed, similar to TikTok, in New York, San Francisco, and Toronto.
The feed aims to help restaurants showcase their dishes and inspire users to try new food. Uber Eats plans to expand the feature worldwide in the future.
Joining the short-form video trend
Numerous popular apps, including Instagram, YouTube, Snapchat, and Netflix, have already launched their own short-form video feeds following TikTok’s success.
Uber Eats’ new feature places video carousels across the app, allowing users to swipe through vertical feeds of content from nearby restaurants.
Enhancing the user experience
The video feed is designed to replicate the experience of being in a restaurant and seeing food preparation, encouraging users to try new dishes.
Early data suggests that the feature has increased user confidence in trying new food. The videos are not ads, and Uber Eats does not charge merchants for the content placements.
