- Line Man Wongnai launches massive marketing campaign to boost market share
- The company eyes revenue diversification and nationwide expansion
- An IPO is on the menu for late 2025
Hungry for Growth
Line Man Wongnai, Thailand’s online food delivery platform, is dishing out 300 million baht for its biggest marketing campaign in three years.
The company aims to expand its user base and claim the top spot in market revenue, all the cooking up to a planned IPO on the Stock Exchange of Thailand next year.
A Full Plate of Strategies
The “Everyday Lowest Prices” campaign involves 500,000 participating merchants, discount coupons, and free delivery. Line Man Wongnai is also leveraging the popular “Moon” mascot from Line to boost brand recognition.
Despite looming competition from Robinhood and potential foreign e-marketplace operators, the company remains confident in its extensive merchant network and nationwide coverage.
Future Menu Items
Looking ahead, Line Man Wongnai plans to diversify its revenue streams by focusing on point of sale and payment solutions for merchants. The company is also exploring AI-powered translations to cater to tourists and considering a ‘borrow now, pay later’ service.
Line Man Wongnai expects to serve up its IPO by the third or fourth quarter of 2025.
