- Kamereo raises US$2.1M to expand B2B food-sourcing platform in Vietnam.
- The startup connects farmers with F&B businesses and has achieved profitability.
- Kamereo plans to expand in Vietnam and enter Cambodia while diversifying into consumer retail.
Kamereo, a Vietnam-based B2B food-sourcing platform, has raised US$2.1 million in a pre-series B round led by Japan-based Reazon Holdings and Thoru Yamamoto, CEO of Tokyo-listed B2B firm Foodison. China-based VC firm Quest Ventures also participated in the funding round.
The company, founded in July 2019, achieved profitability in early 2023 through continuous improvements in its operations.
Connecting farmers and F&B businesses
Kamereo’s online marketplace connects farmers and food and beverage businesses, providing an alternative sourcing option for small and medium-sized F&B businesses in Vietnam.
The company plans to expand its reach within Vietnam, targeting Hanoi in addition to its existing service coverage in Ho Chi Minh City and Binh Duong City. Kamereo is also exploring opportunities to enter the Cambodian market.
Diversifying into consumer retail
To support its scaling efforts, Kamereo has expanded its consumer retail business through its in-house brand, selling “ready-to-eat” salads through supermarkets and convenience stores since 2023.
The company will use part of the new funds to develop this business, setting itself apart from traditional players by investing in a comprehensive supply chain system.
To read the original article: https://www.techinasia.com/vietnamese-farmtofb-startup-raises-21m
