- GXBank partners with Zurich for affordable cyber insurance product.
- Targeting tech-savvy young Malaysians underserved by traditional insurers.
- Backed by Grab, Singtel and other major investors.
In a classic tale of the little guy taking on industry giants, GXBank – the plucky digital trendsetter backed by Grab and Singtel – is joining forces with insurance’s biggest names for one blockbuster production.
Cyber villainy demands a heroic countermeasure
Headlining their 10-year team-up with Zurich General and Zurich Life? A soon-to-launch cyber insurance thriller aimed at foiling that nefarious foe – unauthorized online fraud.
With cybercrime cases doubling since 2019, GXBank’s CEO Pei Si Lai laments, “This hot new policy hits the market when it’s needed most.” Cue the tense background music!
An eye-opening PwC stat – 84% of Malaysia’s coverage-shunning citizens are fresh-faced 18-34 year olds. This digitally savvy crowd is firmly in GXBank’s marketing crosshairs.
All-star cast assembles for fintech blockbuster
It’s a who’s who of financial titans joining this insuretech drama – Grab, Singtel, the Kuok Group, plus a bevy of homegrown Malaysian investment luminaries. Even bit-player GXBank stole the spotlight as Malaysia’s first digital bank last November.
While rivals like Sea Group and YTL sharpen their stunts for the next big production, GXBank’s scene-stealing Zurich collab could be just the opening salvo.
Stay tuned for more FinTech fireworks in the digital banking cinematic universe!
To read the original article: https://www.techinasia.com/grabled-gxbank-teams-zurich-offer-affordable-insurance
