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Reading: GoTo Rolls Out BNPL on TikTok’s ShopTokopedia, Boosting Financial Inclusion
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e-CommerceFintech

GoTo Rolls Out BNPL on TikTok’s ShopTokopedia, Boosting Financial Inclusion

Nicole Kristine Jovero
Last updated: August 1, 2024 1:48 am
Nicole Kristine Jovero
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  • GoTo launches BNPL on TikTok’s ShopTokopedia.
  • Financial inclusion expands in Indonesia.
  • Q1 results show promising growth.

Contents
Shop now, stress laterFlexing financial muscles

Shop now, stress later

Indonesian tech giant GoTo Group has launched its buy now, pay later (BNPL) service, GoPay Later, on TikTok’s ShopTokopedia platform.

This move expands flexible payment options in a country where over 90 million people remain unbanked, addressing a critical gap in access to secure financial services.

Flexing financial muscles

GoPay Later offers credit limits up to 10 million rupiah (US$614), determined by risk-based pricing.

The service boasts flexible tenor options and no minimum transaction requirements, making it accessible to a wide range of users. GoTo COO Hans Patuwo emphasized the company’s commitment to responsible lending practices alongside this expansion.

The launch comes on the heels of GoTo’s strong Q1 performance. The company narrowed its losses to approximately US$25.8 million, posting an 18% year-on-year growth in gross revenue.

GoTo’s consumer lending business played a significant role in this top-line growth, setting the stage for further expansion in the financial services sector.

To read the original article: https://www.techinasia.com/goto-launches-bnpl-tiktoks-shoptokopedia

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