- GoTo Group enters “execution mode” after TikTok Shop-Tokopedia merger.
- GoTo Financial prepares to launch BNPL offering with TikTok.
- GoTo remains committed to compliance and seamless user experience.
GoTo Group is unstoppable
Following a transformative 2023 highlighted by the blockbuster TikTok Shop-Tokopedia merger, Indonesian tech titan GoTo Group is entering “execution mode.”
CEO Patrick Walujo, riding high on the company’s first-ever positive adjusted EBITDA, declared an unwavering commitment to “winning back the mass market segment and the volumes it brings.”
BNPL bonanza awaits
Turbo-charging its partnership with the social media juggernaut, GoTo’s fintech arm is primed to unleash a highly anticipated buy now, pay later (BNPL) offering with TikTok.
Spearheading this FinTech blitzkrieg is newly appointed consumer lending head David Chen, the former CEO of BNPL trailblazer Atome.
“Our goal is that GoTo Financial ends up as the most preferred partner with both TikTok Shop and Tokopedia’s platform,” affirmed GoTo Financial’s Thomas Husted.
The “on track” and confident commitment
While regulatory headwinds persist, with allegations of violations leveled against TikTok Shop, GoTo remains steadfast in its pursuit of compliance.
Ecommerce President Melissa Siska Juminto assured that efforts are “on track” to achieve full alignment with the Ministry of Trade’s oversight, underscoring the company’s commitment to “a seamless user experience.”
GoTo’s stock slid 4.2% at today’s market open, suggesting investor trepidation. Nevertheless, with profitability attained and a formidable alliance with TikTok solidifying its position, GoTo appears poised to conquer Indonesia’s dynamic digital frontier through unrelenting innovation and strategic execution.
To read the original article: https://www.techinasia.com/goto-group-execution-mode-tiktoks-fintech-ecommerce-integrations
