- Uniqlo sued Shein for copying its viral “Mary Poppins” shoulder bag, seeking $1.1 million.
- Uniqlo claims Shein’s cheaper bag imitates key elements of its popular, TikTok-famous design.
- The lawsuit signals legal tensions as online fast fashion threatens established retailers.
Uniqlo vs. Shein: lawsuit
Japanese apparel giant Uniqlo has filed a lawsuit against Chinese fast fashion upstart Shein, alleging that Shein unlawfully copied its viral “Mary Poppins” shoulder bag.
The lawsuit, seeking around $1.1 million in damages, demands that Shein cease sales of its nearly identical miniature shoulder bag.
Uniqlo’s bag imitation dispute
Uniqlo claims Shein’s bag replicates key elements of its compact yet roomy Round Mini Shoulder Bag, which draws its nickname from its surprising storage capacity, similar to Mary Poppins’ magical carpet bag.
The Uniqlo original has become a TikTok sensation praised for its versatility, durability, and style.
Fast fashion legal clash
In the lawsuit filed in Tokyo District Court, Uniqlo’s parent company, Fast Retailing, argues that Shein’s knockoff undercuts customer trust and confidence in the Uniqlo brand.
Shein uses real-time customer data and digital production to churn out low-cost garments rapidly.
The case signifies rising legal tensions as nimble online players like Shein threaten the market share of established apparel retailers.
Uniqlo is seeking to protect its hit product line amidst intense competition in the digital space.
