- Judge rules Google illegally inflated ad prices
- Advertisers may sue for $100 billion
- More lawsuits expected
Monopoly Shenanigans Backfire
Google’s monopolistic practices in search advertising have come back to bite them. A federal judge ruled the tech giant illegally inflated ad prices for years, potentially opening the door to massive lawsuits from advertisers.
Show Me the Money
Bernstein analyst Mark Shmulik estimates Google could face over $100 billion in damage claims. The company’s “Code Yellow” efforts to hit revenue targets by jacking up prices may prove costly.
Legal Floodgates Open
Yelp has already sued Google for self-preferencing its local search features.
More lawsuits from competitors, advertisers, and users are likely on the horizon as the full impact of Google’s monopoly becomes clear.
