- Apple bets on AI to boost iPhone sales.
- Explores new product categories.
- Future hinges on innovation.
iSales, iSee a problem
Apple faces a critical juncture for its flagship product, the iPhone. Recent sales figures have shown a decline, particularly in the crucial Chinese market.
However, CEO Tim Cook remains optimistic, pinning hopes on the upcoming Apple Intelligence suite of AI features.
Siri-ously smart upgrade
The tech giant is betting big on artificial intelligence to reignite consumer interest.
Apple Intelligence, set to debut the iPhone 16 this fall, promises to integrate powerful, private generative AI models into its devices. The company expects this innovation to drive a 10% increase in shipments.
Aware of potential challenges, Apple is exploring new product categories. The Vision Pro mixed-reality headset represents a bold step into a new market, albeit one facing initial hurdles.
Additionally, the company is reportedly investigating personal robotics, seeking fresh avenues for growth should iPhone sales continue to falter.
