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Reading: Amazon Prime Day 2024 Rings Up Record-Breaking $14.2 Billion
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e-CommerceFAANG

Amazon Prime Day 2024 Rings Up Record-Breaking $14.2 Billion

Nicole Kristine Jovero
Last updated: July 23, 2024 2:19 am
Nicole Kristine Jovero
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  • Amazon Prime Day 2024 hits record $14.2 billion in sales.
  • Mobile shopping surges, accounting for nearly half of transactions.
  • Electronics and furniture drive growth, with buy-now-pay-later options gaining popularity.

Contents
Shopping spree on steroidsBargain hunters go big

Shopping spree on steroids

Amazon’s Prime Day 2024 hit a new high, with U.S. consumers splurging $14.2 billion across the two-day event, according to Adobe Analytics. This marks an impressive 11% increase from last year’s $12.7 billion total.

Day one saw $7.2 billion in sales, up 11.2% year-over-year, followed by $7 billion on day two, a 10.4% increase.

Bargain hunters go big

Mobile shopping surged by 18%, accounting for nearly half of all transactions.

Amazon’s Rufus AI assistant played a significant role, helping millions of customers navigate their purchases. The average order value climbed to $57.97, up from $56.64 in 2023 and $53.14 in 2022.

Electronics, furniture, and back-to-school items drove much of the sales growth.

Adobe’s lead analyst, Vivek Pandya, noted that Prime Day acted as a catalyst for these categories, which had seen sluggish growth earlier in the year.

Buy-now-pay-later options contributed $1.08 billion to the total sales, highlighting consumers’ appetite for flexible payment methods during the shopping extravaganza.

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