- Amazon unveiled new Alexa skills using generative AI at CES 2023.
- The skills enable customized personalities, music creation, and games.
- More emotive and fun use cases aim to boost engagement.
Alexa showcases new capabilities at CES 2023
Amazon showcased new Alexa capabilities leveraging generative AI during CES 2023 this week. The enhancements boost engagement through conversational, customizable, and entertaining user experiences.
The Alexa Skills Store now features AI-based skills from startups Character.AI, Splash, and Volley. Character.AI enables chatting with fictional personas like a librarian or personal trainer. Splash’s tool lets users create original songs by genre and then sing or rap over AI-generated tracks.
Meanwhile, Volley developed an advanced 20 Questions game for Alexa utilizing AI to pose intelligent hints and queries. The launch follows Amazon’s unveiling of generative models last September to give Alexa a more dynamic, emotional range.
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More fun use cases
The suite of new skills provides early examples of Alexa escaping constraints as a utilitarian assistant into more creative, fun use cases. Just as AI dication and imagery unlocked new applications, generating music and conversations opens doors for easier customization.
Amazon is prioritizing infusing Alexa with ambient intelligence as competition increases among virtual assistants like Siri and Google Assistant.
The latest AI integrations offer customers more personalized and engaging pathways to interact with Alexa across leisure, learning, and productivity scenarios.
