- Zalora expands services to become an e-commerce enabler.
- Zalora leverages its operational strength and fashion expertise.
- The company plans to offer live-streaming support and cross-listing on sister platforms.
Leveraging fashion and logistics expertise
Zalora, the fashion-focused e-commerce platform, is expanding its services to become an e-commerce enabler for third-party fashion brands.
With its vast fulfillment centers, wide logistics network, and specialized skills in handling fashion returns, Zalora aims to be the go-to partner for brands looking to enter or scale up in Southeast Asia.
The company has already signed up over 30 brands, including H&M, Mango, and Superdry, to its warehousing and logistics solution 1SS.
Facing competition
Despite the saturated market of e-commerce solutions, Zalora emphasizes its operational strength and ability to offer an exceptional customer experience.
However, the company faces the challenge of demonstrating its support for brands across all trade channels, even on competitor marketplaces. While Zalora’s platform services are geared toward maximizing sales on its platform, its fulfillment services and supply chain infrastructure are designed to support a brand’s various sales channels.
Zalora’s status as a fashion-focused platform gives it an edge in handling the high returns rate associated with online apparel orders. The company’s more than 10,000 return points across the region facilitate swift handling of returned orders.
Moving forward, Zalora plans to expand its services to include live-streaming support, fulfillment for physical stores, and cross-listing items on its sister platform, The Iconic, in Australia and New Zealand.
Zalora remains confident that its expertise in fashion will continue to set it apart from other e-commerce solutions providers.
To read the original article: https://www.techinasia.com/zalora-forges-identity-ecommerce-enabler-touting-growth-platform-services
