- Vietnam demands Chinese e-commerce platforms register or face blocking
- Government cites market disruption and counterfeit goods concerns
- Move follows regional trend of increasing oversight on Chinese online retailers
Regulatory Crackdown Looms
Vietnam’s government issues ultimatum to Chinese online retailers Shein and Temu: register operations by November’s end or face domain and app blockages.
Deputy Trade Minister Nguyen Hoang Long announces potential technical measures against non-compliant platforms.
Regional Concerns Mount
The move reflects growing Southeast Asian anxiety over Chinese e-commerce dominance.
Vietnam cites concerns about aggressive discounting practices and counterfeit goods, following Indonesia’s recent request to Apple and Google to remove Temu from app stores to protect local merchants.
Market Impact Assessment
The directive affects Shein’s two-year presence in Vietnam and Temu’s recent market entry last month.
These platforms compete in a landscape dominated by established players including Shopee, Lazada, and local platforms Tiki and Sendo, highlighting increasing tensions between international and domestic e-commerce interests.
