- Temu joins the fastest-growing large US websites, seeing a 700%+ traffic surge to 92 million monthly visits.
- The Pinduoduo-owned retailer invested over $500 million in marketing from September to December.
- Though e-commerce seems settled, Temu and AliExpress show massive growth is still achievable.
Fastest-growing website
E-commerce upstart Temu was one of the fastest-growing large websites in the US last year, seeing its traffic surge over 700% to reach 92 million monthly visits, according to web analytics firm Similarweb.
Among sites with over 10 million visits per month, only AI leader OpenAI topped Temu’s growth rate.
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Advertising meteoric rise
“When you’re already a big site, significant growth is hard to achieve – yet Temu pretty much came out of nowhere,” said David Carr, Similarweb’s Senior Insights Manager.
The Boston-based Temu, owned by Chinese retail giant Pinduoduo, has invested heavily in advertising to drive its meteoric rise.
According to MediaRadar, Temu grew its ad spend 1000% between January and November 2023, shelling out over $500 million on marketing between September and December alone.
Is huge growth still possible?
The breakneck growth for Temu, known for rock-bottom prices, shows that new players can still disrupt established e-commerce companies.
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Alibaba-owned AliExpress also landed on Similarweb’s list in third place, highlighting the potential of Chinese retailers in the US.
As Carr noted, “We think of the market as settled, yet huge growth is still possible.”
