- Target partners with Shopify to expand its third-party marketplace, Target Plus.
- Shopify merchants can now sell products alongside big-name brands at Target stores.
- The move aims to boost Target’s online presence and improve its recent unsatisfactory quarterly results.
Shopify sellers: welcome to Target!
Shopify merchants can now apply to join Target Plus, the retail giant’s third-party marketplace. This partnership allows Shopify sellers to reach Target’s millions of customers and sell their products alongside big-name brands.
Target is the first major retailer to feature Shopify products in-store. The initial group of Shopify sellers includes True Classic and Caden Lane, among others.
This collaboration brings a fresh assortment of products to Target’s shelves, offering customers even more variety.
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Target Plus, launched in 2019, lags behind rivals like Amazon and Walmart in terms of the number of selling partners. Partnering with Shopify is a strategic move to expand Target’s third-party marketplace, which currently hosts 1,200 sellers.
By tapping into Shopify’s vast network of merchants, Target aims to boost its online presence and compete more effectively in the e-commerce space.
Shopify to the rescue?
The partnership follows Target’s unsatisfactory quarterly results, with a 3.7% decline in comparable sales for the fourth consecutive quarter.
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The company’s overall sales also dropped by 3.2% in the first quarter of 2024.
The collaboration with Shopify is a step towards improving Target’s performance and attracting more customers in the face of increasing competition.