- Digital retail revolution unfolds
- Southeast Asian shoppers show massive trust in AI shopping tools
- Lazada leads regional e-commerce transformation through enhanced AI features
Shopping Gets Smarter
A groundbreaking Lazada whitepaper reveals 88% of Southeast Asian consumers rely on AI for purchase decisions.
The study, covering 6,000 shoppers across six markets, highlights unprecedented trust in AI-powered shopping features.
Trust Runs Deep
Consumer confidence soars high – 92% trust AI-driven product recommendations, and 90% depend on AI-generated product summaries.
Most notably, 83% of shoppers express willingness to pay premium prices for AI-enhanced experiences.
Weekly AI Shopping Becomes Norm
The research shows 80% of customers engage AI features weekly on e-commerce apps.
Despite current adoption rates hovering below 50% for specific tools like chatbots and visual search, Lazada sees immense growth potential in deepening AI integration.
