- Ecommerce giant Shopee unleashes snackable videos to counter TikTok Shop’s threat.
- Rivals like Lazada and Tokopedia also embrace short-form video commerce tactics.
- Strategic move aims to captivate new consumer segments drawn to video shopping.
Once upon a time, short-form videos reigned supreme on TikTok’s domain. But now, ecommerce giant Shopee is shaking up the scene, unleashing a flurry of snackable video content.
This strategic move aims to counter TikTok Shop’s rapid ascent in Southeast Asia’s bustling digital marketplace.
The viral trend sweeping e-commerce aisles
Shopee isn’t the only player embracing the power of short-form videos.
Ecommerce titans like Lazada and Tokopedia are hopping on the bandwagon, replicating TikTok’s social media magic to captivate new consumer segments, especially those drawn to video commerce and impulsive buying sprees.
Short videos vs. TikTok’s viral reign
In 2022, Shopee introduced its “Video” channel in Indonesia, prominently displayed on its landing page. This feature swiftly expanded to users in Vietnam, the Philippines, Thailand, and Malaysia.
Lazada followed suit with its “Like” tab, while Tokopedia unveiled its “Feed” tab, all showcasing bite-sized video delights.
As Shopee doubles down on short videos and live-shopping extravaganzas, a tantalizing question arises: Can these social commerce tactics successfully fend off TikTok Shop’s soaring popularity in Southeast Asia?
To read the original article: https://www.techinasia.com/shopee-ramps-shortvideo-efforts-fend-tiktok-shop
