- Rocketindo achieves 300% GMV growth, profitability without VC funding.
- The ecommerce enabler focuses on bringing Taiwanese brands to Indonesia’s booming beauty market.
- Rocketindo navigates challenges, eyes expansion.
Rocketindo, an ecommerce enabler with a viral social media presence, has achieved impressive growth without venture capital.
Taiwanese brands find a home in Indonesia
Founded by Daniel Liu in 2016, the company recorded US$17 million in GMV last year, a 300% increase from 2021, while annual revenue grew 200%.
The Liu brothers have focused on enabling Taiwanese brands to enter Indonesia, aligning with Taiwan’s New Southbound Policy.
By positioning these brands as “premium” goods, Rocketindo has charged higher prices and achieved a 15:1 ratio in return on ad spending (ROAS).
Beauty + personal care= a booming market
Rocketindo has found success by specializing in beauty products, a segment expected to generate US$9 billion in revenue in Indonesia this year. The company maintains an omnichannel presence, selling through ecommerce platforms and offline channels.
With a dedicated team of 150 employees, including 100 sales representatives across 30 cities, Rocketindo is well-positioned to navigate Indonesia’s changing regulatory landscape.
Despite global challenges, Rocketindo remains optimistic, aiming to double its 2023 GMV, open a physical store, and expand its partner base.
Rocketindo wishes to continue its success in the rapidly growing Indonesian ecommerce market.
To read the original article: https://www.techinasia.com/ecommerce-enabler-rocketindo-bootstraps-300-growth-profitability
