- Rocketindo achieves 300% GMV growth, profitability without VC funding.
- The ecommerce enabler focuses on bringing Taiwanese brands to Indonesia’s booming beauty market.
- Rocketindo navigates challenges, eyes expansion.
Rocketindo, an ecommerce enabler with a viral social media presence, has achieved impressive growth without venture capital.
Taiwanese brands find a home in Indonesia
Founded by Daniel Liu in 2016, the company recorded US$17 million in GMV last year, a 300% increase from 2021, while annual revenue grew 200%.
The Liu brothers have focused on enabling Taiwanese brands to enter Indonesia, aligning with Taiwan’s New Southbound Policy.
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By positioning these brands as “premium” goods, Rocketindo has charged higher prices and achieved a 15:1 ratio in return on ad spending (ROAS).
Beauty + personal care= a booming market
Rocketindo has found success by specializing in beauty products, a segment expected to generate US$9 billion in revenue in Indonesia this year. The company maintains an omnichannel presence, selling through ecommerce platforms and offline channels.
With a dedicated team of 150 employees, including 100 sales representatives across 30 cities, Rocketindo is well-positioned to navigate Indonesia’s changing regulatory landscape.
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Despite global challenges, Rocketindo remains optimistic, aiming to double its 2023 GMV, open a physical store, and expand its partner base.
Rocketindo wishes to continue its success in the rapidly growing Indonesian ecommerce market.
To read the original article: https://www.techinasia.com/ecommerce-enabler-rocketindo-bootstraps-300-growth-profitability