- Myntra launches ultra-fast fashion delivery
- E-commerce giant targets quick-commerce market
- Service promises 30-minute apparel drops nationwide
Lightning-Fast Fashion Hits the Streets
Myntra, India’s e-commerce fashion giant, launched “M-Now” – a groundbreaking service promising 30-minute apparel and lifestyle accessory delivery.
The platform initially offers 10,000 styles from renowned brands like Vero Moda, MANGO, Tommy Hilfiger, and MAC, aiming to expand to 100,000 styles within three to four months.
Racing Toward a $42 Billion Market
The quick-commerce initiative begins in Bengaluru, targeting major metropolitan areas including Mumbai and Delhi. This strategic move positions Myntra among the first global vertical e-commerce players delivering fashion at hyper-speed, responding to evolving consumer expectations for rapid product access.
Fashion’s Need for Speed
Morgan Stanley predicts India’s quick-commerce market will reach $42 billion by 2030, representing 18.4% of total e-commerce and 2.5% of retail markets.
Myntra’s CEO Nandita Sinha emphasized the service’s potential to empower customers’ styling choices through diverse, rapidly delivered selections.
