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Reading: Meesho Makes History: First Indian E-commerce Platform to Hit Positive Cash Flow
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e-Commerce

Meesho Makes History: First Indian E-commerce Platform to Hit Positive Cash Flow

Nicole Kristine Jovero
Last updated: November 5, 2024 11:55 pm
Nicole Kristine Jovero
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  • Meesho achieves breakthrough profitability milestone in Indian e-commerce sector
  • Platform reaches 145 million users through aggressive rural market expansion
  • Company outpaces industry growth rate despite fierce quick-commerce competition

Contents
Financial Milestone AchievedMarket Dynamics ShiftRural India Powers Growth

Financial Milestone Achieved

India’s e-commerce landscape witnessed a historic moment after Meesho reported positive operating cash flow of ₹232 crores ($27.6 million) for FY2024.

The SoftBank-backed platform grew operating revenues 33% to ₹7,615 crores ($905.6 million), slashing adjusted losses by 97% to ₹53 crores.

Market Dynamics Shift

The achievement emerges amid industry evolution. Quick-commerce players including Blinkit, Zepto, Swiggy’s Instamart, and BigBasket target $6 billion in annual sales.

Major platforms focus on vertical integration – Amazon and Flipkart manage 90% of deliveries in-house, Meesho’s Valmo handles 35% of orders.

Rural India Powers Growth

Meesho’s success stems from deeper market penetration, reaching 145 million unique annual users.

The platform draws 45% of customers from tier 4 cities. Bank of America projects 120 million new online shoppers by 2027, pushing the total to 380 million – 75% from tier 2/3 cities.

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