- Jack Ma addresses Alibaba staff, emphasizing changes to simplify structure and boost efficiency.
- The company shifts focus from chasing growth to prioritizing customer experience.
- Leadership echoes Ma’s sentiments, leading broader change within Alibaba.
Alibaba co-founder Jack Ma recently addressed the company’s staff in a memo, highlighting the key changes aimed at simplifying the company’s structure and boosting efficiency.
Ma stated that Alibaba has “hacked away at the big-company disease,” acknowledging the company’s recent struggles to keep pace with its Chinese e-commerce peers.
Focusing on customer experience
One of the most significant changes Ma emphasized in his memo was Alibaba’s shift in focus from blindly chasing growth to prioritizing customer experience.
The co-founder also expressed his excitement about the impact of AI technology on the e-commerce industry, exclaiming that “everything has just begun, and we are in the moment!”
Leadership echoes Ma’s sentiments
Ma’s memo follows a podcast interview with Alibaba co-founder Joe Tsai, who shared similar sentiments about the company’s need for change.
Tsai admitted that Alibaba had forgotten who its real customers were, a development that negatively affected its share price.
Despite the company’s stock dropping 77% from its 2020 peak and losing $332 billion in market value, Tsai and Alibaba CEO Eddie Wu have been leading a broader change within the company, which Ma praised in his letter.
To read the original article: https://www.techinasia.com/jack-ma-calls-alibaba-staff-welcome-change-letter
