Pawprints Inspired raises funding for sustainable pet food made with Black Soldier Fly larvae amid booming demand
Indonesian startup Pawprints Inspired, which makes sustainable insect-protein dog food, raised $1.7 million led by Creative Gorilla Capital to meet booming demand in the Southeast Asian pet care market projected to reach $3 billion by 2032. The funds will help Pawprints acquire a Japanese pet food company and expand as it sees 4.6x monthly sales growth.
Indonesian Pet Food Startup Pawprints Bags $1.7M for Insect-Based Products
Pawprints Inspired raises funding for sustainable pet food made with Black Soldier Fly larvae amid booming demand
Archy Ehan
November 22, 2023
Indonesian startup Pawprints Inspired, which makes sustainable insect-protein dog food, raised $1.7 million led by Creative Gorilla Capital to meet booming demand in the Southeast Asian pet care market projected to reach $3 billion by 2032. The funds will help Pawprints acquire a Japanese pet food company and expand as it sees 4.6x monthly sales growth.
Summary
Image: The Founder and CEO of Pawprints Inspired, Jacqueline Sulistyo
Pawprints Inspired raised $1.7M in funding for insect protein pet food
Pawprints Inspired, an Indonesian startup making gut-friendly pet food using insect protein, has raised $1.7 million in new financing. Creative Gorilla Capital led the round.
Founded in June 2022, Pawprints says its products improve pets’ digestion, energy, and overall wellbeing.
The startup uses farmed Black Soldier Fly larvae containing antioxidants and prebiotics.
© 2023, screenshot by Archy ( from pawprints website ).https://pawprints.id/#
Pawprints’ insect-based foods are sold across the Southeast Asian Pet Care Market!
Pawprints’ insect-based foods are sold online via Shopee and Tokopedia and in 150 physical stores across Indonesia.
The company claims 4.6x monthly sales growth since its launch.
The new funds will help Pawprints acquire a Japanese pet food company as it looks to expand.
The pet care market in Southeast Asia is booming, projected to reach $3.08 billion by 2032, up from $1.6 billion in 2022, per Future Market Insights.
© 2023, screenshot by Archy (from pawprints website).https://pawprints.id/#
Pawprints Secures Funding for Insect-based Dog Food Amid Surging Demand in Southeast Asia
Regional competitor Companion also recently raised funding to develop insect-based dog food launching next year.
With rising pet ownership in Indonesia, Pawprints’ natural, gut-healthy recipes and sustainable insect ingredients cater to discerning pet parents.
The capital infusion will aid its growth as demand for premium pet food surges across Southeast Asia.
